Over the years we often get asked the same question. What is it that Innovative Solutions does? To which our short answer is always, "everything." Naturally that answer is never considered as adequate which then leads to a lengthy conversation and explanation of what it is Innovative Solutions really does, which truly is everything when it comes to getting a job done.
Every organization has its origin. Innovative Solutions goes back over a decade. Its humble beginnings were operational efficiencies projects within the manufacturing sector. In layman's terms we helped companies become more competitive, efficient and most importantly save money through a reduction in operational costs.
Targeting only this market didn't last too long; soon we began working with companies in different types of distress: sinking revenue, reorganization, restructuring, bankruptcy bailout and re-branding. As you can image none of the processes were ever limited to enhancing production techniques or writing a few hundred page reports. These were serious down in the trenches type of projects which required us to find necessary solutions to ensure the company's survival for the sake of its owner and its employees. This process from project to project continued to encompass literally every aspect of the business. For example, once production was streamlined utilizing lean techniques, the implementation of new technologies and the products were being manufactured efficiently, our efforts were turned to the sales of the products. The best and most cost effective products still need buyers and this is where the "everything" began. Our clients would always ask if we could take on the front end projects and finish what we started.
With every business there is a need for a linear process from front to back. It all begins with branding, and the image. Once you have determined your brand, the next task is marketing. What do you want your customers to know about you and your products and services? Then there is presence, how your image is projected to your customers, through the internet, blogs, papers, periodicals, print etc. This aspect of business literally changes every day and for this reason we usually keep rather busy.
As you can imagine tackling the latter required the development of a completely different team of specialists. Where we started with manufacturing specialists we now have added marketing, branding, internet, web developers, photographers, videographers and more to the team. Why? It was a natural transition. Historically the best example of a business changing with its customers demand has been Canadian Tire. If you remember their campaign for many years, "More than just tires". Innovative Solutions has followed a similar path. As each of our clients made specific requests for different and unique services, we would find the solution and if it went well and there was a fit, we built the service into our operation. Over the years we have added a technology team, operational specialists as well as project managers to handle all that we do.
We may say we do everything, but what we really mean to say is we do whatever is necessary to ensure the success of our clients' businesses. As a client of ours, you have the opportunity to deal with only one point of contact for virtually all of your businesses needs. From branding to marketing, internal to external technology requirements, operational efficiencies and logistical needs and production and service delivery strategies, all this can be accomplished by partnering with Innovative Solutions; your single source to build and grow your business.
Add this page to your favorite Social Bookmarking websites
History
